Defining your WIMPP is like your stake in the ground. As a business owner you will find many bumps in the road and will be left with tons of questions! How will you answer those questions if you're thinking about yourself and not thinking like your WIMPP? Knowing exactly who your WIMPP is will allow you to make quick business decisions that help you make a step forward and avoid the two steps back.

You're probably wondering how an imaginary customer helps your business... 

It's true. Your WIMPP might be imaginary today, but if you define that perfect person correctly you'll quickly notice that the WIMPP has turned into real customers and they match your perfect person perfectly! 

While your WIMPP may just start out as the perfect person in a work book - once they're defined you'll be able to go out and find them, talk to them, ask them questions and figure out exactly what to offer them that has them buying every time.

What is the Find My WIMPPs Challenge?

The challenge will be set up with work sheets, simple tasks, and quick videos that you can work over in days in just a few minutes per day to help you identify your perfect person. 

Things you'll learn...

• WHO your WIMPP is
• WHERE you can find your WIMPPs
• WHAT your WIMPPs challenge is (what they'll buy)
• TOOLS to research your WIMPPs

What you'll get...

• The digital work sheets / work book
• Video instructions

How you'll get it?

• A private course that you can work at your own pace. 

Bonus...

I will show you how to take your WIMPP data and implement it to learn how to use the data with Damon's Profitable Post Formula. The profitable post formula gives you the exact steps you need to take to write a post that your perfect person will engage with.